Sponsorship – What Can I Make?

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So here’s what I’ve learned from the sponsorship process so far. FGL’s got a lot of helpful documents on their site; plus, there’s a lot of anecdotal stuff floating around if you ask the right people. For the time being, I’m focusing entirely on sponsorship; selling ads is a whole different kettle of squid.

First up, some information is just depressing. Witness mochimedia’s forums. I know there’s real money in Flash games–like, career-making money. At $200 per game you’d have to make six games a month to pay rent in Chicago. Not good.

Some sponsors don’t name figures. CrazyMonkeyGames and ArcadeTown, for example, just tell you to submit and see what happens. Funny-games.biz (which is one of the billions of portals you probably haven’t heard of) mentions that a good game can “easily” get $1,000-$2,000. Again, not something to base a career on, at least in the US.

The oft-quoted FlashGameLicense has better figures. They again mention the depressing $100-$1,000 figures, but then go on to say that a great game can, again “easily”, make $5,000-$7,000–albeit for an exclusive license. So, that’s getting better. Plus! They mention that they have brokered deals worth $20,000 collectively, which is a much better number than $200. Still not great for a year of work, but it would be awesome for, say, three months.

Then we have the venerable ArmorGames, who quotes $1,500-$7,000. Again, at the high end of the scale.

What about my personal favorite, Kongregate? They don’t give numbers.

Rob Donkin of BadViking.com says hundreds to tens of thousands. Since the highest number I’ve seen so far is $20k, I’m going to guess that “tens of thousands” is “two tens of thousands.” But maybe not. He’s also got a nice little graph dividing up his own income from Flash game development.

And finally, some good news from Andy Moore, one of the creators of the quite frankly awesome Flash game (and now iOS game) SteamBirds. SteamBirds received a sponsorship from Armor Games for $25,000, and went on to pull in some secondary sponsorships for another wad of cash.

SteamBirds is also an excellent example of what’s possible because A) it’s built to be deep and addictive, and B) it obviously didn’t take the kind of time that Killbot did. The overall value to the developer, then, is higher.

So this needs some more investigation. I’m still not convinced that sponsorship is the way to go–but then, a check for $25,000+ would probably go a long way towards convincing me.

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